P R O J E C T S

Projects

Being part of a startup company meant working in a fast-paced, ever-changing environment, wearing multiple hats, and juggling whatever duties came my way.

During my time at Magnifi U, I was involved in multi-faceted and time-sensitive projects and was responsible for managing cross-functional teams. Each project provided me with invaluable hands-on experience that I'm excited to take with me and apply to other industries in the future.

Below you'll find some highlights of the different projects I had the pleasure of managing.

Course Development

During my time at Magnifi U, I helped establish the course development process and managed the execution of over 100 courses. My responsibilities included:

  • Creating the work-back schedule and performing project tracking for pre-production process

  • Scheduling cross-functional meetings across the Content, UX/UI, ID, Design, and Creative teams to ensure that all components of courses were being developed on time in order to be production ready

  • Production planning with Creative and Design team

Studio Production

On a parallel path to pre-production course development, I worked closely with the Creative Director to plan and execute the pre-production, production, and post-production processes for filming. My responsibilities included:

  • Ensuring all necessary crew positions and equipment gear were filled and ordered

  • Working with the Creative and Content team to select talent

  • Assisting in travel and lodging accommodations for talent

  • Preparing talent tax and payroll paperwork

  • Assisting in the day of production

  • Working with Creative/Design team to establish a post-production workflow plan

  • Working with post-house team and providing post-production plan with deliverables and deadlines

Social Media Management

A large initiative the team had was social media across multiple platforms. I worked closely with the content team to implement the social media strategy and execution plan. My responsibilities included:

  • Developing social media strategy

  • Holding monthly meetings with the Content team to map out future posts and define assets needed

  • Pre-scheduling posts using Falcon.io

  • Working with Content, Design, and Creative teams to ensure that all assets were created on time

By The Numbers

Results from Magnifi U Social, November 2021-2022

  • 600+ posts across multiple platforms

    • TikTok, Instagram, Facebook, LinkedIn, Youtube, and Lomotif.

  • 4.92 million impressions

  • 3.31 million reach

  • Best performing TikTok Metrics

    • 477.7K Video Views

    • 20.8K Engagements

    • Engagement rate: 4.36%

Podcast

Another initiative the team worked on was creating a Podcast... from scratch. From ideation to recording episode one, I worked closely with the host to develop the execution plan. My responsibilities included:

  • Overseeing the creation of a podcast from start to finish

  • Developing a work-back schedule for the team to execute the project

  • Scheduled meetings as necessary across Content, Design, and Creative teams to ensure all components were being developed according to the plan

Vendor Relations

In my role, I had the opportunity to work with outside vendors. Some of my responsibilities included:

  • Acting as a liaison for the post-house team to ensure all necessary assets were delivered to meet the provided post-production timeline

  • Working with an Audio/Visual production vendor for a speaking event

  • Working with staff from a local college to plan event

  • Working with a marketing/creative team to deliver marketing and social asset materials

Magnifi U Voices

The team had an idea to bring Magnifi U's eLearning content to the local community. This led to the first live event for the company, a speaker series called Magnifi U Voices. Some of my responsibilities included:

  • Running focus groups on campus to establish event theme

  • Assisting in the creation of a campus-wide student survey to gather feedback

  • Touring facilities and booking venue site

  • Working with Audio/Visual production vendors

  • Creating and executing event run of show

  • Social media and public relations event promotion

  • Managing day of rehearsals and event staff

Watch "The Making of Magnifi U Voices"